Multimedia Marketing Officer

PURPOSE

To design and create information technology-based multimedia products by understanding LNDC LNDC’s strategic communication direction and aligning the design of marketing collateral and all media-based content to help achieve the strategy of the organisation by maintaining and expanding brand awareness. The position reports to the Corporate Communications Manager.

MAIN OUTPUTS AND RESPONSIBILITIES:

1.     Resource Management

• Provide input into the required changes in multimedia resources for the LNDC to enable the achievement of the LNDC and its multimedia aspect. 
• Determine resource needs of the team and/or own area of work. 
• Supervise on an ad hoc basis and oversee a team of external contractors focused on developing animations, programmes, video content and acoustics in line with the LNDC’s project briefs ensuring all content produced is as scoped and can be implemented as intended to further the LNDC’s strategy.

2.         Brand Management

• Operationalise marketing, branding and communications strategies to create wider value for the LNDC brand.
• Use the LNDC brand to create awareness of the organisation’s products and services, both internally and externally.
• Identify the perception of the organisation’s brand and recommend both proactive and reactive solutions to enhancing brand value.
• Drive the manifestation of the corporate identity using the organisation’s brand.
• Focus on brand associations formed by the public, investors, and other external stakeholders. Recommend and deliver on remedial solutions.
• Identify public and other external stakeholder perceptions of LNDC by analysing the response to press releases, media briefings, interaction with social and digital media posts etc.
• Analyse social media data and reports thereof to gain an understanding of how the content has been engaged with, and how well it has been received.

3.  Stakeholder Relations

• Support in the building and maintenance of relationships with internal and external stakeholders to ensure information, advice or opinions on relevant matters is made available and/or communicated appropriately and timeously. 
• Communicate with all relevant internal and/or external stakeholders on issues of the area of specialisation.

4. LNDC Multimedia Building 

• Implement Promotion plan for Lesotho as a preferred source destination for foreign investment and foreign buyers by using Multimedia.
• Create concept ideas to further enhance the LNDC footprint in the global market by engaging with the Corporate Communication Manager to verify and solidify concepts.
• Deliver on the multimedia aspects of key LNDC projects by creating and implementing LNDC multimedia project plans and delivering according to internal and external stakeholder briefs.
• Supervise the development of the LNDC marketing material and advertisements driving consistency across all platforms, ultimately creating one single image of LNDC among internal and external stakeholders across the globe.
• Enhance own and internal multimedia skills and expertise by remaining in touch with the market and the latest technology available to drive the expansion of the LNDC.
• Conduct multimedia and product testing by scrutinising the developments of the external contractors from animations, programmes, videos and any other content being produced to ensure alignment to project brief and making amendments where necessary.

QUALIFICATION AND EXPERIENCE REQUIRED

• Degree in Multimedia, Graphic Design or relevant field
•  2 – 4 years Minimum 4-6 years demonstratable experience in Graphic Designing and Marketing or Brand positioning.

TERM OF CONTRACT

Permanent and Pensionable

HOW TO APPLY:

Interested, suitably qualified and experienced candidates should email their applications accompanied by educational certificates and transcripts in PDF FORMAT ONLY to [email protected] Job title must be used as email subject. Closing date is Friday, 10h May, 2024 at 17:00.

To apply, candidates MUST download and fill an application form accessible on the Corporation’s website: www.lndc.org.ls Detailed advert is also available on the website.

Disclaimer: Only applicants who have used the LNDC application form and used the appropriate email subject will be considered. Only shortlisted applicants will be responded to.